Alright, will contact place we bought it from about a warranty replacement.
[quote author="StaticFX"]lol not you Strong 🙂 – Digitals temps[/quote]
 damn. mistook you for thread-starter. my bad 😛
Max 76 degrees C at 40% fan, VRM-1 fluctuates heavily (Voltage Regulator Module).
The actual GPU’s sensor never goes above 76 degrees centigrade(custom fancurve), but from what I’ve read the VRM(s) can get quite freaking hot (for example on my ASUS GTX670 DirectCU II it goes 80+ daily, but card itself is sub-60).
Official response through support was.. well.. non-existent; it was basically “Ask about airflow, ignore actual questions.”
Then again the VRM-temps seem to have lowered for some reason to sub-90.
Over here (r9 290 royalace) we use MSI Afterburner to create a custom fan-curve. The same should be possible through CCC.